Privacy Policy

LAST UPDATED : Dec 27, 2024

MILKYWAY OYUN YAZILIM BILISIM SAN. TIC. A.S.

Support email: info@milkywayhub.ai

Thank you for choosingFace Swap App (“we,” “us,” or “our”). We are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy describes how we collect, use, store, and share information—including facial data—when you use our face-swapping features. By using Face Swap App, you agree to the terms of this policy.

1. Information We Collect

1.Facial Data

•We collect certain facial data when you choose to use our face-swapping functionality. Facial data generally includes unique measurements or a representation of a user’s facial characteristics derived from uploaded images or video content.

Note: We do not collect or store biometric identifiers (such as face scans for the purpose of determining identity) beyond what is strictly necessary to perform face-swapping features, as described below.

2.Other Data

•We may also collect non-face-related data, such as device information (e.g., operating system, device type), usage analytics (e.g., frequency of app use, crash logs), and any personal information you provide when you contact us.

2. Why We Collect and Store Face Data

We collect and process your facial data for the sole purpose of providing and improving our face-swapping features. Specifically, we use facial data to:

1.Identify Facial Landmarks

Our algorithms detect facial landmarks to enable the swap and produce a convincing final image.

2.Enhance User Experience

Storing certain facial data temporarily allows us to optimize the quality of face swaps, troubleshoot technical issues, and improve the performance of our services.

3.Quality Assurance

We may use aggregated or anonymized data to refine our face detection and swapping technology. This helps us ensure consistent, high-quality results for all users.

3. How Long We Store Face Data

1.Retention Period

We store facial data only for as long as necessary to provide and improve the face-swapping feature. Typically, facial data is retained temporarily (e.g., for X days) so that you can revisit or modify the face swap, and so we can continuously improve accuracy.

2.Reason for This Duration

Technical Optimization: Temporary storage allows you to edit your face swaps or undo them if needed.

Continued Improvement: Short-term retention enables us to enhance our technology based on aggregate trends and feedback.

3.No Indefinite Storage

We do not store facial data indefinitely. All face data is either deleted or anonymized once it is no longer needed for its original purpose.

4. Sharing Your Face Data with Third Parties

1.Who We Share It With

Service Providers: We may share facial data with trusted third-party service providers or cloud storage providers who help us process or store the data strictly for enabling the face-swapping feature.

Analytics Providers: In some cases, we may share aggregated and anonymized facial data with analytics providers to improve our service. This data does not identify you personally.

2.Reasons for Sharing

Service Delivery: Third-party vendors assist in hosting, processing, or transmitting data to ensure the app runs smoothly.

Feature Improvement: We may rely on specialized vendors to enhance our facial recognition and face-swapping algorithms.

3.Third-Party Data Storage

Do Third Parties Store Face Data?

•If our third-party service providers do store face data, they do so only on our behalf and under strict contractual obligations to protect your privacy.

Privacy Practices of Third Parties: We require that all third-party providers comply with our data protection standards and applicable laws. They must explain why they store face data, how long they keep it, and why it is stored for that duration.

5. Your Choices and Rights

1.Consent

By using the face-swapping feature, you consent to our collection, use, and storage of your facial data as described in this policy. If you do not want us to collect or process your facial data, please do not use the face-swapping features.

2.Withdrawal of Consent

You may withdraw consent by discontinuing use of the face-swapping feature and contacting us (see the “Contact Us” section below) to request the deletion of any stored facial data associated with your account.

3.Deletion and Correction

•You have the right to request access to, correction of, or deletion of your personal data, including facial data.

•To make a request, please use the contact information provided in the “Contact Us” section below.

6. Data Security

We use industry-standard measures to protect your data from unauthorized access, alteration, disclosure, or destruction. However, no security system is impenetrable, and we cannot guarantee the absolute security of your data.

7. Children’s Privacy

[Your App Name] is not intended for children under the age of 13 (or the relevant age of digital consent in your jurisdiction). We do not knowingly collect facial data from children. If you believe we have inadvertently collected such data, please contact us to request deletion.

8. International Data Transfers

If you access [Your App Name] from outside of our primary region of operation, your data may be transferred to and stored on servers in a jurisdiction with different data protection laws than your home jurisdiction. We implement contractual and technical safeguards to ensure your data remains protected.

9. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technologies, or legal requirements. When we do, we will revise the “Last Updated” date at the top of this policy. We encourage you to review this policy periodically to stay informed about how we collect, use, and share facial data.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

By using Face Swap App, you acknowledge that you have read and understand this Privacy Policy and consent to our data collection and usage practices.

Milkyway GAMES, we care about complying with the personal data protection legislation. Milkyway Games, as being a data controller, process your personal data within the context stated below in accordance with the relevant legislation.

Every type of information related to an identified or identifiable natural person constitutes personal data. Processing your personal data signifies all types of transactions performed on the data such as; obtaining, recording, storing, preserving, altering, re-arranging, disclosing, transferring, acquiring, making accessible, alignment and preventing access.

The purpose of this privacy notice is to provide you with information regarding the processing of personal data of the users that use our games/applications (“Services”).

  1. The collection of your personal data and the purposes of processing

Milkyway Games collects your personal data automatically whenever you download our Services to your device or play the Services, whenever you send us your feedbacks or convey your information or support requests directly to Milkyway Games or interact with third party advertisements presented in our Services or interact with Milkyway Games advertisements presented in other platforms. In general, the information we collect about you relates to your device and helps us to identify your device. Milkyway Games also collects data from the Apple App Store and Google Play App Store (“Platforms”) platforms and the business partners mentioned in the section 3.

Personal data that is collected while you are installing and playing our games

When you download and/or play our games via Platforms, we collect certain personal data from you and/or your device. In this respect, we collect your advertising ID (IDFA for IOS devices and GAID for Android devices), other device identifiers (IDFV for IOS devices), device identifier, operating system, model, producer information, hardware type, operating system version, memory usage, country, time zone and preferred language information, internet protocol (IP) number, location information according to your IP address, operator and browser information, information about properties of mobile application through which a consumer interacts with the Services, data regarding your in-game interactions (the time you spent while playing our games, your in-game expenses, level information, the amount of time for watching advertisements, the advertisements watched) and time of installation and first opening of the application.

The aforementioned advertising IDs (IDFA and GAID) are unique identifiers for mobile devices that advertisers use for personalized advertising.and consistent across all mobile applications and thus allow cross-app tracking. You may disable this option by activating “limit advertisement tracking” from the privacy settings of Apple devices. As for the Google Android devices, you may change your advertisement setting by activating the “disable advertisement personalizing” option. Advertising IDs, are non-permanent identifiers, which are uniquely associated with your device.

We would like to remind that you have an option to play our games without watching advertisements by using our no-ads feature, which is subject to a fee.

Your usage data and data regarding your device which stated in detail above, are processed for the purposes of providing our Services, conducting analysis and measurements regarding your usage, enhancing and improving user experience, providing advertisements that may draw your attention for your interests and behaviours, improving and updating our games and solving issues about our Services and fulfilling your requests.

Your user name and score can be viewed by other users in our games that include a scoreboard feature.

Payments for in-app purchases are being carried out by the Platforms. Milkyway Games, does not collect personal data such as your name, surname, credit card number and e-mail address that you share with the Platforms for the payment, and only payment information for the items your purchase is being shared with us in order to fulfil your order.

Personal data that is collected when you contact with Milkyway Games

  • When you contact with us: We may ask for contact information (e-mail) when you request information about our Services, request technical support or contact with us anyhow. Your contact information will be processed for the purposes of fulfilling your requests and communicating with you.
  • Comments: You may share data that contains your personal data when you share your comments and views about our Services. The content of user comments is composed fully of data that you voluntarily provided. We process your shared personal data to solve the issues you encountered and to fulfil your request.

Data that is collected by third parties

Our business partners or service providers can use server log files, cookies, pixel labels, web beacons or other tracking tools in our Services. Our advertisement business partners and analytics service providers mentioned in the part 3 below, can collect data regarding your IP address your advertising identifier (IDFA for IOS devices and GAID for Android devices), other device identifiers (IDFV for IOS devices), cookie identifiers, advertisement ID, your mobile device’s type, operating system, version, model, hardware type, other device identifiers that are automatically determined for your device when you connect to the internet, web browser information, websites you visited, connections you have within the Services and your preferences about the visited websites by using the stated technologies. You may access to the privacy policies of these third parties from the section 3.

Milkyway Games stores your data for as long as it is necessary to provide our Services and deletes it when the purposes of the data processing cease to exist. Personal data is deleted in case the reasons which necessitate processing within the context of the stated purposes in this privacy notice cease to exist and after two (2) years as of the registration date of the relevant record at the latest.

  1. The legal grounds of processing your personal data

The legal grounds that Milkyway Games relies upon while processing your personal data are the following:

  • Explicit consent
  • Being necessary for the establishment and execution of an agreement
  • Being necessary for Milkyway Games to fulfil its legal obligations as a data controller
  • Being necessary for the establishment, exercise and protection of any right
  • Without prejudice to your fundamental rights and freedoms, being compulsory for Milkyway Games’s legitimate interests

In data processing activities where your personal data is processed based on the explicit consent, you have the right to withdraw your consent at any time.

Milkyway Games’s legitimate interest in processing your device and usage data is for analysing, measuring and reporting related to the use of games and for enhancing and improving your user experience. By virtue of the analysis and measurement activities, we are able to provide our Services more efficiently and effectively, to carry the user experience to higher levels and to provide our Services to our users free or for low costs.

  1. The transfer of your personal data

Your personal data may be transferred to our business partners and service providers located abroad for the purposes of improving our Services and providing our Services to you, providing personalized advertisements according to your interests, measuring Milkyway Games’s and third parties’ advertisement effectiveness and carrying out measurements and analysis regarding your use of our games. In case a public institution is authorized to request personal data by the law, your personal data can be transferred to such authorized public institution in accordance with the applicable personal data protection legislations. Requests from judicial authorities will also be fulfilled in accordance with the applicable legislation.

Your personal data may be transferred to our business partners and service providers stated below:

Analytics services. Your personal data may be transferred to our service providers and business partners for the purpose of conducting analytical reviews, analyses, reporting and research activities regarding the use of our Services.

Cloud computing services. Your personal data is stored in the servers of the Amazon Web Services and Google.

Advertisement business partners. Your personal data may be transferred to our advertisement partners who enable our Services to be provided free or for low cost.

You may find the list of our service providers and business partners and their privacy policies below:

Service provider/Business Partner Privacy Policy
Analytics services
Adjust https://www.adjust.com/terms/privacy-policy
Facebook https://www.facebook.com/about/privacy
Google LLC (Firebase) https://firebase.google.com/support/privacy/
SafeDK https://www.safedk.com/privacy
Cloud computing services
Amazon Web Services Inc. https://aws.amazon.com/privacy/
Google LLC (Google Cloud Platform) https://cloud.google.com/security/privacy/
Advertisement business partners (advertisement networks)
AppLovin Corporation https://www.applovin.com/privacy/
Facebook Inc. (FB Ads, FB Audience Network) https://www.facebook.com/about/privacy
Fyber https://www.fyber.com/privacy-policy/
Google LLC (Google Ads) https://policies.google.com/privacy
InMobi https://www.inmobi.com/privacy-policy/
ironSource Ltd. https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/
Mintegral https://static.mintegral.com/document/privacy
MoPub https://www.mopub.com/legal/privacy/
Ogury Limited https://www.ogury.com/privacy-policy/
Smaato, Inc. https://www.smaato.com/privacy/
Tapjoy, Inc. https://www.tapjoy.com/legal/#privacy-policy
Unity Technologies (Unity Ads) https://unity3d.com/legal/privacy-policy
Vungle Inc. http://vungle.com/privacy/
  1. Your Rights Regarding the Protection of Your Personal Data

As per the relevant legislation, you have the right to; (i) learn whether or not your personal data is processed, (ii) request information as to processing if your data is processed, (iii) learn the purpose of personal data processing and whether the personal data is used in accordance with such purposes, (iv) know the third parties to which your personal data is transferred domestically or abroad, (v) to request correction if your personal data is incompletely or incorrectly processed,(vi) to request deletion or destruction of your personal data,(vii) To request the transmission of your correction, deletion and destruction requests to third parties to whom your personal data has been transferred, (viii) to object to any consequence occurred against you by analyzing your processed data through automated systems (ix) request compensation in case you incur any damage due to the unlawful processing of personal data., (x) request restriction of data processing activities, (xi) request data portability, (xii) object against personal data processing, and (xiii) to lodge a complaint with the relevant data protection authority.

You may submit all your claims and questions with respect to such rights to info@milkywayhub.ai request. Your requests will be answered as soon as possible and within thirty days at latest.

Milkyway Games